A public experiment in building an email list from free social traffic

I’m Ian. I’m testing a simple question in public: can helpful answers on social sites — without hard selling — grow a real email list?

This site is where I publish light progress and the questions people keep asking. The deeper detail is for a book later. For now, you can follow along.

The experiment

What I’m testing, the rules I set for myself, and what “success” means here.

Read the experiment →

Field notes

Occasional public notes on what I’m trying and what I’m learning. Light on purpose.

See progress →

Questions we’re answering

Helpful answers to the questions people ask about creating income online — trust first, no pitch.

Browse answers →

How this works

  1. Find real questions on social — usually from people figuring out online income, often affiliate-related.
  2. Answer helpfully and build trust. No hard sell in the first conversation.
  3. Invite the interested to follow the experiment by email, if they want the field notes.

Follow the experiment

Occasional field notes — what I’m trying in public, and what isnt working yet. No spam. No product pitch in the welcome.

Join the list →

New here? Start here → Curious who I am? About Ian →.